Adare’s Aoife McNamara is on her way to one of Europe’s most exclusive fashion weeks.
She will show her designs at Copenhagen Fashion Week which has a particular focus on sustainable design. Her brand launched in 2019 set about to establish a brand “inspired by nature to protect nature” Aoife is based on Adare’s Main street.
Aoife’s brand became the first label in Ireland to achieve BCorp status in 2023, showing her commitment to sustainability. Sustainability is also the core focus of Copenhagen Fashion Week, running in the Danish capital from 5th to 9th August, with inspiring innovation and encouraging the fashion industry to accelerate its sustainability efforts at the core of couture extravaganza this year.
Earlier this year Aoife launched her 10th collection titled “Remember” inspired by her summers spent in County Clare.
“As always it starts in Count Clare from my Irish Summer, gardening, sea swimming, hiking and being outdoors. The idea of Remember is all about reconnecting and remembering our connection with nature and also remembering our Irish heritage” she explained
Her designs make use of Irish fabrics including Irish woven wool which has become one of her brand signatures, as well as a collaboration with IrelandsEye knitwear best selling Aran jumpers to a suit in her signature Burren pinstripe.
From an article in the Limerick Post.
